In the past, if you wanted to catch the attention of prospective customers in your town or county, you would place an advertisement in the Yellow Pages. You might even have purchased 30- or 60-second commercial spots on radio or TV (although TV was, for most,...
According to Small Business Trends, the top small business concern for 2021 is securing new customers. That’s no surprise, given that new customers bring increased revenue. However, there are additional ways of achieving the goal, as well. Read on to learn 10 ways...
What started in the form of AIM chats, Myspace profiles, and friend requests from old high school buddies on Facebook has grown into a giant, almost inescapable part of our lives. Social media has influenced everything from film, politics, health, and – most...
You are an expert in your business. But to others, you’re only as knowledgeable as the tools you use to organize and showcase it. Perhaps you own a salon and have 20 years of experience cutting hair; however, you must be able to tell this story in a captivating...
You have a new customer, client, or patient. He or she set up an appointment, arrived, and successfully received their service or consultation. That’s the end, right? No, in actuality, this is where your relationship with the individual begins. No matter what type of...
